Fun & Feminine Beauty Branding Session | North Dakota Branding Photoshoot

When Tara approached me about photographing her beauty branding session, I was instantly excited and inspired! I couldn’t wait to get started and see what she had in mind for her personal branding shoot. Before my clients ever come to my studio (or we meet at their location), I forward a guide to help plan the session.  It covers everything from brainstorming locations, wardrobe tips, a lengthy list of prop ideas, and planners to print to really prep for the session!  These photos are for you and your business, a little strategy can go a long way to make sure you’re getting the most from your shoot. Tara definitely did her homework and came prepared for a truly personalized experience! 

North Dakota Personal Branding Shoot

As a top leader with Red Aspen, Tara’s brand is focused on beauty and her favorite products, including makeup & nails.  She does a fantastic job of weaving her bubbly personality and humor into her content, and her photos needed to reflect that as well.  So, how did we approach it?  With tons of pink, disco balls, favorite drinks, her love of travel, and loads of laughter!

Planning a Branding Session Wardrobe

If you take a look at the photos, you’ll see that she planned a few different wardrobe pieces.  How does this benefit her?  For one, she has a lot of variety in her photos.  Some are more casual and some are more professional, and both styles have their own uses.  Second, she can keep her content and feed fresh with different looks which gives her longevity with her investment. When you strategically choose pieces or accessories that display your brand colors, you’re able to seamlessly integrate them into your website, marketing materials, & social media. Branding sessions are so much more than just photos– they’re an investment back into your business because they’re so versatile with how they can be used!

Branding Session Props Inspiration

The props incorporated into sessions are always so much fun!  I always enjoy seeing what clients bring to their sessions! It’s like a little peak into their personalities and no two sessions are ever the same.  I think business-specific tools are what typically come to mind when you begin brainstorming what to include in your session.  Those are great and I do encourage it, but don’t be afraid to have fun with them either! Tara brought along her tools of the trade like those gorgeous Red Aspen nails. The her laptop, as well as her planner and colorful flair pens. Her choice to bring along her Stanley, Dr. Pepper, & pink luggage sprinkled in extra Tara-aesthetic that really showcased who she is.

This session with all of its pink and feminine touches was such a treat for me to shoot!  Just like with my lifestyle family sessions or senior shoots, I had the pleasure of a behind the scenes look at Tara’s life and that is never lost on me.  Be sure to follow her on Instagram here, she’s a gem! If you’re ready to invest in branding photos of your own, you can get the party started here.

Don’t forget to check out Pinterest for mood board inspiration and much more!

If you liked this blog, check out these posts:
How to Plan a Branding Session
4 Tips for Planning a Branding Session
Style & Select | Curating the Perfect Wardrobe